Ageist - AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.

 
AGEIST is a marketing agency and media company that advises businesses, brands and organizations on emerging trends, changing attitudes, consumer behaviors, and shifting cultural perspectives of ... . What does cna long term care insurance cover

Feb 21, 2021 · Here are some examples of winning messages from Changing the Narrative birthday card project. “Celebrate your seasons. Happy Birthday to majestic, wise and venerable you.”. “Walking through ... AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.Jun 2, 2022 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. Swim September. San Francisco empties in early September. Twenty-five million tourists inundate this forty-six-square-mile city during the summer months. The brisk fog startles and confuses them. They chase the sun as they flock to Fisherman’s Wharf, Pier 39, Ghirardelli Square and Aquatic Park. Shivering, they buy emergency hoodies and snap ...If the person making an ageist comment is a family member, privately speaking to them should be enough. On the other hand, a work scenario may call for a human resources representative to bring ...Feb 28, 2023 · Swim September. San Francisco empties in early September. Twenty-five million tourists inundate this forty-six-square-mile city during the summer months. The brisk fog startles and confuses them. They chase the sun as they flock to Fisherman’s Wharf, Pier 39, Ghirardelli Square and Aquatic Park. Shivering, they buy emergency hoodies and snap ... Jun 26, 2019 · Doctors are ageist, and that hurts health care for the elderly. As the society ages, and seniors are a larger part of the population, the problem will become worse. A major cause of ageism in advertising may be the lack of age diversity among those who are actually creating the ads. The median age for a manager in America's advertising agencies is 37, and the average age of a creative person in the industry is only 28; 71 percent of creative directors are male.Why some terms are considered ageist. Conscious Style Guide Young People and Ageist Language Stereotyped language referring to younger people, and ways to counter it. The Atlantic When Does Someone Become “Old”? Terms to use and avoid when referring to older adults. Geriatric Physical Therapy Use of the Term “Elderly” Why this term is ...Why some terms are considered ageist. Conscious Style Guide Young People and Ageist Language Stereotyped language referring to younger people, and ways to counter it. The Atlantic When Does Someone Become “Old”? Terms to use and avoid when referring to older adults. Geriatric Physical Therapy Use of the Term “Elderly” Why this term is ... AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.Stereotype 1: Lacking technological skills. The surveys found that more than 2/3 rd (68.9%) of Active Agers found a lack of ability to use technology to be a commonly portrayed stereotype in ads ...Mar 19, 2020 · The UK’s ageist attitudes have been revealed in a report that shows older people are widely mocked, patronised and demonised by the rest of society. Older people are mostly seen as incompetent ... David Harry StewartFounder & CEO. David is the founder and the face of AGEIST. He is a passionate champion of the modern 50+ lifestyle, and a leading authority on the mindset and aspirations that drive this influential demographic. As the go-to reference on people in our age group, he frequently shares his expertise and insights, with major ...Why some terms are considered ageist. Conscious Style Guide Young People and Ageist Language Stereotyped language referring to younger people, and ways to counter it. The Atlantic When Does Someone Become “Old”? Terms to use and avoid when referring to older adults. Geriatric Physical Therapy Use of the Term “Elderly” Why this term is ...AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. May 19, 2021 · geezer. dinosaur. fossil. senile. gramps. granny. grandpa / grandma. In slang, the terms “the olds” or “an old” are used to refer to older people/an older person. While generally meant to be playful, these terms can be considered petty or worse—insensitive— if used to refer to what we consider to be older people. Ageism in workplace settings is driven by inaccurate stereotypes about older employees being slow, stubborn and inexperienced with technology. It can show up in any of the following: Job descriptions. Interviews. Employee meetings. Social events. Discriminating against employees because of their age isn’t just unfair.A major cause of ageism in advertising may be the lack of age diversity among those who are actually creating the ads. The median age for a manager in America's advertising agencies is 37, and the average age of a creative person in the industry is only 28; 71 percent of creative directors are male.AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.An internet meme featuring an ageist joke mocking the term "Depends", a brand name for adult diapers. The following is a list of terms used in relation to age, especially old age, with negative connotations.Mar 2, 2023 · Rocks advises that people experiencing such comments from a supervisor should fully document each instance for future reference. Write down the date and time the comment or incident occurred, and exactly what was said. Note anyone who witnessed or heard the incident. Prevalence figures based on a survey of 83 034 people in 57 countries found one in every two people held moderately or highly ageist attitudes (i.e. stereotypes and prejudice). More information ... Ageism is everywhere: from our institutions and relationships to ourselves. For example, ageism is in policies that support healthcare rationing by age, practices that limit younger people’s opportunities to contribute to decision-making in the workplace, patronizing behavior used in interactions with older and younger people, and in self-limiting behavior, which can stem from internalized ...Define ageist. ageist synonyms, ageist pronunciation, ageist translation, English dictionary definition of ageist. also ag·ism n. Discrimination based on age, especially prejudice against the elderly. age′ist adj. & n. August 31, 2023. 0. Researchers at the University of Rochester have successfully transferred a longevity gene from naked mole rats to mice, resulting in improved health and an extended lifespan for the mice. Naked mole rats are known for their long lifespans and resistance to age-related diseases. The researchers introduced a gene responsible ...Ageism is a type of bias based on a person’s age. It can take three main forms: Stereotypes, or preconceived beliefs about the ways age affects interests, personality, and abilities Prejudice,...May 19, 2021 · geezer. dinosaur. fossil. senile. gramps. granny. grandpa / grandma. In slang, the terms “the olds” or “an old” are used to refer to older people/an older person. While generally meant to be playful, these terms can be considered petty or worse—insensitive— if used to refer to what we consider to be older people. AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.Aug 10, 2022 · In this book, I will show you how priming, or the activation of age stereotypes without awareness, works, what it says about the unconscious nature of our stereotypes, and how we can strengthen our ideas about aging. Demographically, we are at a crossroads. For the first time in human history, there are now more people in the world over the ... The number of Americans 60 and older is growing, but society still isn't embracing the aging population, geropsychologists say. Whether battling "old geezer" stereotypes or trying to obtain equal standing in the workplace, those who are 60 or older may all too often find themselves the victims of ageism.4. Source: David Marcu Unsplash. Not long ago, an American rocket engineer named Destin Sandlin hopped on a bicycle in a public square in Amsterdam. It looked like he might be zipping off to do an ...Jan 18, 2022 · Digital ageism can arise when ageist attitudes influence technology design, or when ageism makes it more difficult for older adults to access and enjoy the full benefits of digital technologies. Apr 7, 2021 · Ageist Attacks Against President Biden Reinforce Outdated Stereotypes—and Hurt Younger People, Too. W hen President Joe Biden tripped on the stairs up to Air Force One on March 19, the incident ... Findings showed that job-ad language related to ageist stereotypes, even when the language was not blatantly or specifically age-related, deterred job seekers age 40 and older from applying. In ...Ageism can be intentional (explicit) or unintentional (implicit) and can take many different forms. Older adults may experience ageism in employment, housing, health care, and in their daily lives through social interactions and exposure to ageist beliefs, assumptions, and stereotypes. These are forms of “everyday ageism.”.showing or suggesting a belief that older people are debilitated, unworthy of attention, or unsuitable for employment: The movie provides a window into the diverse lives of older LGBTQ adults, trampling common ageist stereotypes and showing viewers that there is no singular LGBTQ elder story. noun. David Harry StewartFounder & CEO. David is the founder and the face of AGEIST. He is a passionate champion of the modern 50+ lifestyle, and a leading authority on the mindset and aspirations that drive this influential demographic. As the go-to reference on people in our age group, he frequently shares his expertise and insights, with major ... The SuperAge Podcast. Join thought leader and founder of AGEIST magazine David Stewart as he explores how we can all live our best lives. Through lively conversations with a range of high-profile guests, SuperAge uncovers the secrets to wellness, health, fitness, style, and relationships, unbound by age, place, or culture. Ageism is pervasive, affects people of all ages from childhood onwards and has serious and far-reaching consequences for people’s health, well-being and human rights. Ageism can be found within institutions, in interactions between people and within ourselves. Globally, 1 in 2 people are ageist against older people and in Europe, younger ...AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.Jan 18, 2022 · Digital ageism can arise when ageist attitudes influence technology design, or when ageism makes it more difficult for older adults to access and enjoy the full benefits of digital technologies. One out of every five American workers age 40 and older said they've faced age discrimination, according to the 2019 Hiscox Ageism in the Workplace Study . But ageism also impacts younger workers ...AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.One out of every five American workers age 40 and older said they've faced age discrimination, according to the 2019 Hiscox Ageism in the Workplace Study . But ageism also impacts younger workers ... Feb 28, 2023 · Swim September. San Francisco empties in early September. Twenty-five million tourists inundate this forty-six-square-mile city during the summer months. The brisk fog startles and confuses them. They chase the sun as they flock to Fisherman’s Wharf, Pier 39, Ghirardelli Square and Aquatic Park. Shivering, they buy emergency hoodies and snap ... August 31, 2023. 0. Researchers at the University of Rochester have successfully transferred a longevity gene from naked mole rats to mice, resulting in improved health and an extended lifespan for the mice. Naked mole rats are known for their long lifespans and resistance to age-related diseases. The researchers introduced a gene responsible ...Jul 6, 2023 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. Example #2: The ageist layoff. Your company is reorganizing and 10 percent of the workforce is slated to be laid off. When the day comes that employees are given their pink slips, it’s the older end of the workforce that is laid off. This might seem like an obvious example of ageism, but age-discriminatory layoffs happen more often than you ... Apr 7, 2021 · Ageist Attacks Against President Biden Reinforce Outdated Stereotypes—and Hurt Younger People, Too. W hen President Joe Biden tripped on the stairs up to Air Force One on March 19, the incident ... The number of Americans 60 and older is growing, but society still isn't embracing the aging population, geropsychologists say. Whether battling "old geezer" stereotypes or trying to obtain equal standing in the workplace, those who are 60 or older may all too often find themselves the victims of ageism.Rocks advises that people experiencing such comments from a supervisor should fully document each instance for future reference. Write down the date and time the comment or incident occurred, and exactly what was said. Note anyone who witnessed or heard the incident.AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.Jun 12, 2019 · A Statista report put the median age of a Facebook employee to be just 28 years old; Statista also reported that 54 percent of Facebook's U.S. users are over 35. Employers may seek a recent college grad because they want someone to work for cheap. It's unfortunate that they think this is limited to the pool of recent graduates. Feb 21, 2021 · Here are some examples of winning messages from Changing the Narrative birthday card project. “Celebrate your seasons. Happy Birthday to majestic, wise and venerable you.”. “Walking through ... Adopt a consulting mindset. Approach your interviews as consulting conversations, showing curiosity and a learning mindset. Use good open-ended questions, combined with engaged listening, to ...One out of every five American workers age 40 and older said they've faced age discrimination, according to the 2019 Hiscox Ageism in the Workplace Study . But ageism also impacts younger workers ... AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.Ageism is a type of bias based on a person’s age. It can take three main forms: Stereotypes, or preconceived beliefs about the ways age affects interests, personality, and abilities Prejudice,...Jan 18, 2022 · Digital ageism can arise when ageist attitudes influence technology design, or when ageism makes it more difficult for older adults to access and enjoy the full benefits of digital technologies. Reducing Age Bias. Watch Your Language. While HR leaders and hiring managers may not intend to exclude older workers when they use these common phrases in job descriptions and interview ...Apr 7, 2022 · Medically reviewed by Nicole Washington, DO, MPH — By Richard Eisenberg on April 7, 2022. Ageism — prejudice, discrimination, and stereotyping based on age — is sometimes called society’s ... Jul 11, 2022 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. adjective Ageist behaviour is unacceptable behaviour based on the belief that older people are of less value than younger people. [disapproval] ...ageist bias from employers. Collins COBUILD Advanced Learner’s Dictionary. Copyright © HarperCollins Publishers Examples of 'ageist' in a sentence ageistA major cause of ageism in advertising may be the lack of age diversity among those who are actually creating the ads. The median age for a manager in America's advertising agencies is 37, and the average age of a creative person in the industry is only 28; 71 percent of creative directors are male.Ageism costs our societies billions of dollars. In the United States of America (USA), a 2020 study showed ageism in the form of negative age stereotypes and self-perceptions led to excess annual costs of US$63 billion for the eight most expensive health conditions. This amounts to US$1 in every US$7 spent on these conditions for all Americans ...AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.Sep 7, 2023 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. Swim September. San Francisco empties in early September. Twenty-five million tourists inundate this forty-six-square-mile city during the summer months. The brisk fog startles and confuses them. They chase the sun as they flock to Fisherman’s Wharf, Pier 39, Ghirardelli Square and Aquatic Park. Shivering, they buy emergency hoodies and snap ...Ageism is a type of discrimination that involves prejudice against people based on their age. Similar to racism and sexism, ageism involves holding negative stereotypes about people of different ages. Ageism affects everyone, both young and old. Age discrimination can be seen in a wide variety of settings and situations including the workplace ...Feb 28, 2023 · Swim September. San Francisco empties in early September. Twenty-five million tourists inundate this forty-six-square-mile city during the summer months. The brisk fog startles and confuses them. They chase the sun as they flock to Fisherman’s Wharf, Pier 39, Ghirardelli Square and Aquatic Park. Shivering, they buy emergency hoodies and snap ... Why some terms are considered ageist. Conscious Style Guide Young People and Ageist Language Stereotyped language referring to younger people, and ways to counter it. The Atlantic When Does Someone Become “Old”? Terms to use and avoid when referring to older adults. Geriatric Physical Therapy Use of the Term “Elderly” Why this term is ... Ageism is everywhere: from our institutions and relationships to ourselves. For example, ageism is in policies that support healthcare rationing by age, practices that limit younger people’s opportunities to contribute to decision-making in the workplace, patronizing behavior used in interactions with older and younger people, and in self-limiting behavior, which can stem from internalized ...Why Ageism in Health Care Is a Growing Concern. Dr. Robert N. Butler defined ageism as the “systematic stereotyping and discrimination against people because they are old.”. Unfortunately, the health care system isn’t immune to instances of explicit or implicit ageism, which negatively affects the health and well-being of older patients.Jul 14, 2020 · ageist If you’re in the massive 50-plus demographic, you probably cringe at the term “aging in place.” No one really likes the idea of aging, which connotes illness and frailty, of our ... Ageism in workplace settings is driven by inaccurate stereotypes about older employees being slow, stubborn and inexperienced with technology. It can show up in any of the following: Job descriptions. Interviews. Employee meetings. Social events. Discriminating against employees because of their age isn’t just unfair. Mar 18, 2021 · Ageism is everywhere: from our institutions and relationships to ourselves. For example, ageism is in policies that support healthcare rationing by age, practices that limit younger people’s opportunities to contribute to decision-making in the workplace, patronizing behavior used in interactions with older and younger people, and in self-limiting behavior, which can stem from internalized ... Oct 8, 2019 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. ageist ý nghĩa, định nghĩa, ageist là gì: 1. treating people unfairly because of their age: 2. treating people unfairly because of their…. Tìm hiểu thêm.By ageist, we mean having consistently negative attitudes about how older people are or should be. To study Australians’ attitudes, we asked a sample of 1,000 people aged 18-70 years two general ...Recent ads have described being 50 years old as “basically dead” and characterized older people as selfish and out of touch. “Marketers reflect the culture and the conversation in our ...Ageism, ageist language and resulting health harm is a consistent theme in recent studies. The December 2016 issue of The Gerontologist included a study by Gendron on the language of ageism.One out of every five American workers age 40 and older said they've faced age discrimination, according to the 2019 Hiscox Ageism in the Workplace Study . But ageism also impacts younger workers ...In this book, I will show you how priming, or the activation of age stereotypes without awareness, works, what it says about the unconscious nature of our stereotypes, and how we can strengthen our ideas about aging. Demographically, we are at a crossroads. For the first time in human history, there are now more people in the world over the ...The problem is an ageist culture that obscures all but the negative about later life, and distances us from our future selves. A better user experience means working to undo the internalized ageism that traps so many in fear, denial, and even self-loathing. Those ways of thinking do far more harm than a clumsy interface.Older people themselves can be deeply ageist, having internalized a lifetime of negative stereotypes about aging. Ageism is often attributed to fears of death and disability, with avoiding, segregating, and rejecting older people serving as coping mechanisms that allow people to avoid thinking about their own mortality. [12] Older people themselves can be deeply ageist, having internalized a lifetime of negative stereotypes about aging. Ageism is often attributed to fears of death and disability, with avoiding, segregating, and rejecting older people serving as coping mechanisms that allow people to avoid thinking about their own mortality. [12]

AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.. How many weeks till valentine

ageist

Ageism in workplace settings is driven by inaccurate stereotypes about older employees being slow, stubborn and inexperienced with technology. It can show up in any of the following: Job descriptions. Interviews. Employee meetings. Social events. Discriminating against employees because of their age isn’t just unfair.Sep 9, 2020 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. Older people themselves can be deeply ageist, having internalized a lifetime of negative stereotypes about aging. Ageism is often attributed to fears of death and disability, with avoiding, segregating, and rejecting older people serving as coping mechanisms that allow people to avoid thinking about their own mortality. [12] Here are a few signs of age discrimination to look out for in the workplace: Learning opportunities are automatically offered to younger employees — not older ones. This can include educational coursework, access to reimbursement for continuing education, professional or industry conference attendance, etc. Oct 17, 2017 · Examples of ageist speech and behavior that are so common — and in many cases, well-meaning — that you might not even think much about them. October 17, 2017 — 1:54pm Save. Jun 13, 2018 · Here are some of the ageist stereotypes and beliefs that older people hear too often: 1. People who work past 65 are clogging up the job pipeline. Older people are working past traditional retirement ages and frequently hear how we are gumming up the pipeline for younger people. Last year, 19 percent of people 70 to 74 years old worked at least ... 4. Source: David Marcu Unsplash. Not long ago, an American rocket engineer named Destin Sandlin hopped on a bicycle in a public square in Amsterdam. It looked like he might be zipping off to do an ...Jan 13, 2021 · AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. ageist的意思、解釋及翻譯:1. treating people unfairly because of their age: 2. treating people unfairly because of their…。了解更多。Mar 31, 2017 · Dorothy: Oh c'mon, Blanche. Age is just a state of mind. Blanche: Tell that to my thighs. It’s funny, because I can relate. Age changes our bodies. So do pregnancies, sleep habits, career ... adjective (also mainly US agist) us / ˈeɪ.dʒɪst / uk / ˈeɪ.dʒɪst / Add to word list treating people unfairly because of their age: an ageist remark / job advertisement Very few companies are maliciously ageist. See ageism Fewer examples The fact is, we live in an ageist society.AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment.Findings showed that job-ad language related to ageist stereotypes, even when the language was not blatantly or specifically age-related, deterred job seekers age 40 and older from applying. In ...ageist definition: 1. treating people unfairly because of their age: 2. treating people unfairly because of their…. Learn more.AGEIST offers the best-in-class range of content creation, production and syndication services championing our people. We created the vocabulary and we understand it better than anyone. Rooted in our deep strategic understanding of our people and our deep experience in storytelling, we help brands generate content and messaging that deeply ...Why some terms are considered ageist. Conscious Style Guide Young People and Ageist Language Stereotyped language referring to younger people, and ways to counter it. The Atlantic When Does Someone Become “Old”? Terms to use and avoid when referring to older adults. Geriatric Physical Therapy Use of the Term “Elderly” Why this term is ... Jun 13, 2018 · Here are some of the ageist stereotypes and beliefs that older people hear too often: 1. People who work past 65 are clogging up the job pipeline. Older people are working past traditional retirement ages and frequently hear how we are gumming up the pipeline for younger people. Last year, 19 percent of people 70 to 74 years old worked at least ... The SuperAge Podcast. Join thought leader and founder of AGEIST magazine David Stewart as he explores how we can all live our best lives. Through lively conversations with a range of high-profile guests, SuperAge uncovers the secrets to wellness, health, fitness, style, and relationships, unbound by age, place, or culture.AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment. AGEIST® is a media company dedicated to championing the vitality, influence and contributions of the modern 50-plus demographic, and an agency that advises businesses, brands and organizations on emerging trends and how to better understand, speak to and engage this important and growing segment..

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